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The Leveraged PhD: Establish Your Personal Brand
Introduction
Foundation Video (4:47)
Your why!
Define
Define (5:19)
Workbook (1:23)
Workbook Download
Your Brand Mission and Idea of Success - Activities 1.1 and 1.2 (1:39)
Your Existing Brand Assets - Activity 1.3 (5:40)
Personality Traits - Activity 1.4 and 1.5 (1:09)
Values - Activity 1.6 and 1.7 (1:36)
Your Brand Vision, Message and Personality - Activities 1.8, 1.9 and 1.10 (1:09)
Assess
Assess (1:28)
Gap analysis - Activity 2.1 (1:26)
Offline Presence - Activity 2.2 (3:30)
Outside Assessment - Activity 2.3, 2.4 and 2.5 (2:10)
Current Web Content - Activity 2.6 (1:45)
Current Social Media - Activity 2.7 (1:58)
Clean up
Clean up (0:31)
Personal Bio - Activity 3.1 (1:04)
Online Presence - Activity 3.2 (6:23)
Offline Presence - Activity 3.3 (5:02)
Build
Build (2:32)
Elevator Pitch - Activity 4.1 (5:51)
Conversation - Activity 4.2 (3:45)
Success for Events - Activity 4.3 (3:07)
Build Your Offline Network - Activity 4.4 (1:12)
Strengthen Your Offline Network - Activity 4.5 (3:41)
Personal Website Activity 4.6 (3:56)
Personal Development - Activity 4.7 (3:43)
Peer Review Articles - Activity 4.8 (2:04)
Blogging - Activity 4.9 (2:42)
Social Media - Activity 4.10 (10:58)
Social Media Checklists - Activity 4.11 (2:21)
The Future
The Future
Your Brand Vision, Message and Personality - Activities 1.8, 1.9 and 1.10
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